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When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior

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When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior

Block, Lauren G.; Keller, Punam Anand
Journal of Marketing Research – May 1, 1995
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When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior

Block, Lauren G.; Keller, Punam Anand
Journal of Marketing Research – May 1, 1995

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Publisher
Unpaywall
ISSN
0022-2437
DOI
10.2307/3152047
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Marketing Research – Unpaywall

Published: May 1, 1995

There are no references for this article.