What can service research contribute to better understand B2B: Editorial for the special issue “Service Research in Business-to-Business Marketing”
What can service research contribute to better understand B2B: Editorial for the special issue “Service Research in Business-to-Business Marketing”
Zaki, Mohamed;Gustafsson, Anders;McColl-Kennedy, Janet;Witell, Lars
Journal of Business Research, 1 – Jan 24, 2026
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