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The Value Relevance and Reliability of Brand Assets Recognized by U.K. Firms

The Value Relevance and Reliability of Brand Assets Recognized by U.K. Firms http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Accounting Review Unpaywall

The Value Relevance and Reliability of Brand Assets Recognized by U.K. Firms

Kallapur, Sanjay; Kwan, Sabrina Y. S.
The Accounting Review – Jan 1, 2004
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Publisher
Unpaywall
ISSN
0001-4826
DOI
10.2308/accr.2004.79.1.151
Publisher site
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Abstract

Journal

The Accounting Review – Unpaywall

Published: Jan 1, 2004

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