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The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements

The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of E-Services and Mobile Applications Unpaywall

The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements

International Journal of E-Services and Mobile ApplicationsOct 1, 2009
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Publisher
Unpaywall
ISSN
1941-627X
DOI
10.4018/jesma.2009070801
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of E-Services and Mobile ApplicationsUnpaywall

Published: Oct 1, 2009

There are no references for this article.