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The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Proceedings of the 50th Hawaii International Conference on System Sciences (2017) Unpaywall

The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)Jan 1, 2017

The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)Jan 1, 2017

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Publisher
Unpaywall
DOI
10.24251/hicss.2017.136
Publisher site
See Article on Publisher Site

Abstract

Journal

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)Unpaywall

Published: Jan 1, 2017

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