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The Construction of PreferenceWhen Choice Is Demotivating: Can One Desire Too Much of a Good Thing?

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The Construction of PreferenceWhen Choice Is Demotivating: Can One Desire Too Much of a Good Thing?

Iyengar, Sheena S.; Lepper, Mark R.
Unpaywall — Aug 28, 2006
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The Construction of PreferenceWhen Choice Is Demotivating: Can One Desire Too Much of a Good Thing?

Iyengar, Sheena S.; Lepper, Mark R.
Unpaywall — Aug 28, 2006

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DOI
10.1017/cbo9780511618031.017
Publisher site
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Abstract

Published: Aug 28, 2006

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