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Strategic B2B customer experience management: the importance of outcomes-based measures

Strategic B2B customer experience management: the importance of outcomes-based measures http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Unpaywall

Strategic B2B customer experience management: the importance of outcomes-based measures

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Publisher
Unpaywall
ISSN
0887-6045
DOI
10.1108/jsm-10-2016-0350
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Services Marketing – Unpaywall

Published: Apr 10, 2017

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