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Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging

Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Mobile Communications Unpaywall

Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging

Xu, Heng; Oh, Lih Bin; Teo, Hock Hai
International Journal of Mobile Communications – Jan 1, 2009
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Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging

Xu, Heng; Oh, Lih Bin; Teo, Hock Hai
International Journal of Mobile Communications – Jan 1, 2009

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Publisher
Unpaywall
ISSN
1470-949X
DOI
10.1504/ijmc.2009.022440
Publisher site
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Abstract

Journal

International Journal of Mobile Communications – Unpaywall

Published: Jan 1, 2009

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