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“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Unpaywall

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

European Journal of MarketingAug 10, 2021

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

European Journal of MarketingAug 10, 2021

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Publisher
Unpaywall
ISSN
0309-0566
DOI
10.1108/ejm-06-2019-0530
Publisher site
See Article on Publisher Site

Abstract

Journal

European Journal of MarketingUnpaywall

Published: Aug 10, 2021

There are no references for this article.