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From academic research to marketing practice: Exploring the marketing science value chain

From academic research to marketing practice: Exploring the marketing science value chain http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Research in Marketing Unpaywall

From academic research to marketing practice: Exploring the marketing science value chain

International Journal of Research in MarketingJun 1, 2014
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Publisher
Unpaywall
ISSN
0167-8116
DOI
10.1016/j.ijresmar.2013.07.006
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Research in MarketingUnpaywall

Published: Jun 1, 2014

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