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Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Computers in Human Behavior Unpaywall

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Computers in Human BehaviorMar 1, 2017

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Computers in Human BehaviorMar 1, 2017

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Publisher
Unpaywall
ISSN
0747-5632
DOI
10.1016/j.chb.2016.11.009
Publisher site
See Article on Publisher Site

Abstract

Journal

Computers in Human BehaviorUnpaywall

Published: Mar 1, 2017

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