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Determinants of Long-Term Orientation in Buyer-Seller Relationships

Determinants of Long-Term Orientation in Buyer-Seller Relationships http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Unpaywall

Determinants of Long-Term Orientation in Buyer-Seller Relationships

Ganesan, Shankar
Journal of Marketing – Apr 1, 1994
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Determinants of Long-Term Orientation in Buyer-Seller Relationships

Ganesan, Shankar
Journal of Marketing – Apr 1, 1994

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Publisher
Unpaywall
ISSN
0022-2429
DOI
10.2307/1252265
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Marketing – Unpaywall

Published: Apr 1, 1994

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