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Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Unpaywall

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Journal of MarketingJul 1, 1988

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Journal of MarketingJul 1, 1988

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Publisher
Unpaywall
ISSN
0022-2429
DOI
10.2307/1251446
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of MarketingUnpaywall

Published: Jul 1, 1988

There are no references for this article.