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Celebrity endorsement and stock market return

Celebrity endorsement and stock market return http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Unpaywall

Celebrity endorsement and stock market return

Marketing Intelligence & PlanningMay 6, 2017
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Publisher
Unpaywall
ISSN
0263-4503
DOI
10.1108/mip-10-2016-0197
Publisher site
See Article on Publisher Site

Abstract

Journal

Marketing Intelligence & PlanningUnpaywall

Published: May 6, 2017

There are no references for this article.