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Brand communities embedded in social networks

Brand communities embedded in social networks http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research Unpaywall

Brand communities embedded in social networks

Zaglia, Melanie E.
Journal of Business Research – Feb 1, 2013
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Brand communities embedded in social networks

Zaglia, Melanie E.
Journal of Business Research – Feb 1, 2013

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Publisher
Unpaywall
ISSN
0148-2963
DOI
10.1016/j.jbusres.2012.07.015
Publisher site
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Abstract

Journal

Journal of Business Research – Unpaywall

Published: Feb 1, 2013

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