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A comparison of social media marketing between B2B, B2C and mixed business models

A comparison of social media marketing between B2B, B2C and mixed business models http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Marketing Management Unpaywall

A comparison of social media marketing between B2B, B2C and mixed business models

Industrial Marketing ManagementAug 1, 2019
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Publisher
Unpaywall
ISSN
0019-8501
DOI
10.1016/j.indmarman.2018.01.001
Publisher site
See Article on Publisher Site

Abstract

Journal

Industrial Marketing ManagementUnpaywall

Published: Aug 1, 2019

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