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URSULA M CTAGGART Mitchum Huehls, After Critique: Twenty-First-Century Fiction in a Neoliberal Age. New York: Oxford University Press, 2016. xviii + 214 pp. $65.00. n her 1999 book No Logo, Canadian activist and critic Naomi Klein argued that corporate branding had co-opted cultural spaces for rebellion. Declaring “no space, no choice, no jobs, no logo,” Klein painted a bleak picture of global capitalism’s totalizing hold, which left cultural resisters with “little more than a vaguely sarcastic way to eat Pizza Pops.” Nearly two decades later, Mitchum Huehls reminds us that neoliberal co-optation has only intensie fi d. His 2016 work After Critique: Twenty-First-Century Fiction in a Neoliberal Age considers how neoliberalism’s pernicious ee ff cts extend into the conceptual space of scholarly critique. After Critique is challenging and worthwhile, demanding much of the reader and oe ff ring provocative insights in return. At the center of the book is a conceptualization of neoliberalism that inte- grates late Foucauldian thought with Eva Cherniavsky’s vision of a post-normative neoliberalism and Latourian anti-critique. Neolib- eralism, in this view, is a negative political and economic system, “our very own zombie plague” (ix), whose power derives less from the ideological control of individuals than
Contemporary Literature – University of Wisconsin Press
Published: Jan 17, 2018
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