The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends --Sidneyeve Matrix Introduction Entertainment is fast becoming an all-you-can-eat buffet. Call it the Netflix effect. Raju Mudhar, Toronto Star Whatever our televisual drug of choice--Battlestar Galactica, The Wire, Homeland--we've all put off errands and bedtime to watch just one more, a thrilling, draining, dream-influencing immersion experience that has become the standard way to consume certain TV programs. Willa Paskin, Wired When Netflix released all fifteen episodes of a new season of Arrested Development in the summer of 2013, reports showed that approximately 10% of viewers made it through the entire season within twenty-four hours (Wallenstein). This was not the first time Netflix had released an entire season of an original program simultaneously and caused a nationwide video-on-demand stampede. When House of Cards and Orange Is the New Black premiered in 2013, huge percentages of Netflix subscribers watched back-to-back episodes, devouring a season of content in just days. Although these three shows belong to different genres--one a sitcom and the others adultthemed melodramas--what they share is an enormous popularity among the millennial cohort that makes up the majority of the subscriber base of Netflix. When all episodes of
Jeunesse: Young People, Texts, Cultures – University of Winnipeg
Published: Sep 5, 2014
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