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Zachary Tavlin From Enjoyment to Refusal Marcuse, Psychoanalysis, and the Condition of Affluent Capitalism In this essay, I will attempt to provide a way to read a direct heir of Sigmund Freud, Jacques Lacan, with a key member of the Marxian Frankfurt School, Herbert Marcuse. Marcuse has clearly opened a relation between Marxism and Freudian psychoanalysis in Eros and Civilization. I will draw upon Freud's theories of society and culture, as well as his system of subject-formation. Then, after considering Marcuse's corrective on the basis of historical capitalism, as well as his critique of consumer capitalism in One-Dimensional Man, I will apply Lacan's theory of the "two deaths" as a way of pressing the theoretical relevance of Marcuse's critique for affluent capitalism, which relies upon the "injunction to enjoy." I will also draw upon Zizek's reading of Lacan as a way of articulating the political obstacles of (what Zizek calls) postmodern ideology, and the requisite theoretical deadlocks that need to be overcome before one can say anything of practical import. Finally, I will discuss the relevance of the categories of private and public space for the situation of postmodern ideology, as a way to initiate a "proposal without
The Comparatist – University of North Carolina Press
Published: Nov 20, 2015
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