Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Ecotourism in Appalachia: Marketing the Mountains (review)

Ecotourism in Appalachia: Marketing the Mountains (review) Ecotourism in Appalachia: Marketing the Mountains Al Fritsch and Kristin Johannsen. University Press of Kentucky, Lexington, Kentucky, . pp., photographs. $. cloth (ISBN -) david zurick Eastern Kentucky University The subtitle of this book, ``Marketing the Mountains,'' highlights the crux of tourism in Appalachia and elsewhere: it is fundamentally a consumer-based industry that seeks always to increase its market size in order to generate economic growth and expansion. How this is managed, and to what effect, largely defines the financial outcomes of tourism in a place as well as its social or environmental impacts. The management approach in turn reflects tourism policy, which itself drives the wide-ranging forms of tourism evident today--from hyper-consumption mass tourism to smallscale, alternative travel modes offering at least the possibility of more equitable and environmentally benign commerce. This book tackles the inherent dilemmas of tourism by examining the role of a specialized form of the latter--ecotourism--in the economic and social development of the southern highlands of Appalachia. It is worth considering first the approach of the book. The authors are not academic types. One is a professional writer and the other is an environmental activist. They both care deeply about life in Appalachia, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Southeastern Geographer University of North Carolina Press

Ecotourism in Appalachia: Marketing the Mountains (review)

Southeastern Geographer , Volume 44 (2) – Jun 12, 2004

Loading next page...
 
/lp/university-of-north-carolina-press/ecotourism-in-appalachia-marketing-the-mountains-review-P3HQwoxkjk
Publisher
University of North Carolina Press
Copyright
Copyright © 2004 by the Southeastern Division, Association of American Geographers.
ISSN
1549-6929
Publisher site
See Article on Publisher Site

Abstract

Ecotourism in Appalachia: Marketing the Mountains Al Fritsch and Kristin Johannsen. University Press of Kentucky, Lexington, Kentucky, . pp., photographs. $. cloth (ISBN -) david zurick Eastern Kentucky University The subtitle of this book, ``Marketing the Mountains,'' highlights the crux of tourism in Appalachia and elsewhere: it is fundamentally a consumer-based industry that seeks always to increase its market size in order to generate economic growth and expansion. How this is managed, and to what effect, largely defines the financial outcomes of tourism in a place as well as its social or environmental impacts. The management approach in turn reflects tourism policy, which itself drives the wide-ranging forms of tourism evident today--from hyper-consumption mass tourism to smallscale, alternative travel modes offering at least the possibility of more equitable and environmentally benign commerce. This book tackles the inherent dilemmas of tourism by examining the role of a specialized form of the latter--ecotourism--in the economic and social development of the southern highlands of Appalachia. It is worth considering first the approach of the book. The authors are not academic types. One is a professional writer and the other is an environmental activist. They both care deeply about life in Appalachia,

Journal

Southeastern GeographerUniversity of North Carolina Press

Published: Jun 12, 2004

There are no references for this article.