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Virtual Tailgating: A Q-Methodology Analysis of Why Sports Fans Visit Online Sports Forums

Virtual Tailgating: A Q-Methodology Analysis of Why Sports Fans Visit Online Sports Forums <p>Abstract:</p><p>Sports fans are no longer relying solely on traditional media to get news and information about the teams they support. They often turn to social media—including online sports forums—as a primary source of information. Using Q-sort methodology, this study sought to understand more about sports-forum participants and why they visit and participate in these online forums. A factor analysis identified three types of sports-forum participants based on personality characteristics and opinion statements: tailgaters, trivia seekers, and bandwagon fans. The identification of these factors tends to support previous research examining the motivations for visiting and using online sports forums.</p> http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Sports Media University of Nebraska Press

Virtual Tailgating: A Q-Methodology Analysis of Why Sports Fans Visit Online Sports Forums

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Publisher
University of Nebraska Press
Copyright
Copyright © The University of Nebraska Press.
ISSN
1940-5073

Abstract

<p>Abstract:</p><p>Sports fans are no longer relying solely on traditional media to get news and information about the teams they support. They often turn to social media—including online sports forums—as a primary source of information. Using Q-sort methodology, this study sought to understand more about sports-forum participants and why they visit and participate in these online forums. A factor analysis identified three types of sports-forum participants based on personality characteristics and opinion statements: tailgaters, trivia seekers, and bandwagon fans. The identification of these factors tends to support previous research examining the motivations for visiting and using online sports forums.</p>

Journal

Journal of Sports MediaUniversity of Nebraska Press

Published: Oct 10, 2019

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