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Transmedia Storytelling: Industry Buzzword or New Narrative Experience?

Transmedia Storytelling: Industry Buzzword or New Narrative Experience? Transmedia Storytelling Industry Buzzword or New Narrative Experience? Marie- Laure Ryan Is there such a thing as transmedia storytelling? In a sense I am playing the devil’s advocate. Th e culture of the past twenty years has produced a vast number of “cult” narratives that have generated adaptations in many diff erent media, inspired tens of thousands of texts of fan fi ction, and were continually expanded through action fi gures, toys, T- shirts, mugs, and other gimmicks. Narrative systems such as George Lucas’s Star Wars, J. R. R. Tolkien’s Lord of the Rings, George R. R. Mar- tin’s A Song of Ice and Fire, Stieg Larsson’s Millennium Trilogy, or Suzanne Collins’s Th e Hunger Games keep sprouting up and suggest that transmedia storytelling is the most important narrative mode of our time. Th ere are even manuals that tell us how to write for trans- media (see Bernardo 2011; Phillips 2012), though their advice does not instantly turn readers into masters of the art. Th e advocates of transmedia want us to believe that, thanks to the recent proliferation of new media, storytelling will never be the same. But while we cannot deny the existence of a cultural http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png StoryWorlds: A Journal of Narrative Studies University of Nebraska Press

Transmedia Storytelling: Industry Buzzword or New Narrative Experience?

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Publisher
University of Nebraska Press
ISSN
2156-7204

Abstract

Transmedia Storytelling Industry Buzzword or New Narrative Experience? Marie- Laure Ryan Is there such a thing as transmedia storytelling? In a sense I am playing the devil’s advocate. Th e culture of the past twenty years has produced a vast number of “cult” narratives that have generated adaptations in many diff erent media, inspired tens of thousands of texts of fan fi ction, and were continually expanded through action fi gures, toys, T- shirts, mugs, and other gimmicks. Narrative systems such as George Lucas’s Star Wars, J. R. R. Tolkien’s Lord of the Rings, George R. R. Mar- tin’s A Song of Ice and Fire, Stieg Larsson’s Millennium Trilogy, or Suzanne Collins’s Th e Hunger Games keep sprouting up and suggest that transmedia storytelling is the most important narrative mode of our time. Th ere are even manuals that tell us how to write for trans- media (see Bernardo 2011; Phillips 2012), though their advice does not instantly turn readers into masters of the art. Th e advocates of transmedia want us to believe that, thanks to the recent proliferation of new media, storytelling will never be the same. But while we cannot deny the existence of a cultural

Journal

StoryWorlds: A Journal of Narrative StudiesUniversity of Nebraska Press

Published: Nov 25, 2015

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