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Media Authority, Sports Mythology, and Organizational Identity: Red Barber as the Voice of the Brooklyn Dodgers

Media Authority, Sports Mythology, and Organizational Identity: Red Barber as the Voice of the... Media Authority, Sports Mythology, and Organizational Identity Red Barber as the Voice of the Brooklyn Dodgers RAY MOND SCH UCK ediated and cultural depictions of sports organizations often involve the association of the sports organizations with repre- M sentative individuals. As Perks (21 ) suggested, that represen- tation can take on the relationship of a synecdoche as a particular indi- vidual associated with an organization serves as a “summarizing vessel” (p. 5 ) for the organization. Such characterization might apply, in various circumstances, to members of sports organizations ranging from players and coaches to owners to league commissioners. Meanwhile, while me- dia members who cover sports typically occupy positions outside of the sports organizations themselves, media members can at times become invested in those sports organizations’ identities. Perhaps most promi- nently, this occurs with team television and radio broadcasters, whom the teams they broadcast historically hire, employ, and pay. The relation- ship becomes more of a synecdoche when organizations, fans, media, and other depicting bodies designate a broadcaster as the “voice” of the team, because the concept of voice carries with it connotations of speaking on behalf of both the organization and the fans of the team. Team organiza- http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Sports Media University of Nebraska Press

Media Authority, Sports Mythology, and Organizational Identity: Red Barber as the Voice of the Brooklyn Dodgers

Schuck, Raymond
Journal of Sports Media , Volume 11 – Jul 24, 2016
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Publisher
University of Nebraska Press
Copyright
Copyright © 2008 The University of Nebraska Press.
ISSN
1940-5073

Abstract

Media Authority, Sports Mythology, and Organizational Identity Red Barber as the Voice of the Brooklyn Dodgers RAY MOND SCH UCK ediated and cultural depictions of sports organizations often involve the association of the sports organizations with repre- M sentative individuals. As Perks (21 ) suggested, that represen- tation can take on the relationship of a synecdoche as a particular indi- vidual associated with an organization serves as a “summarizing vessel” (p. 5 ) for the organization. Such characterization might apply, in various circumstances, to members of sports organizations ranging from players and coaches to owners to league commissioners. Meanwhile, while me- dia members who cover sports typically occupy positions outside of the sports organizations themselves, media members can at times become invested in those sports organizations’ identities. Perhaps most promi- nently, this occurs with team television and radio broadcasters, whom the teams they broadcast historically hire, employ, and pay. The relation- ship becomes more of a synecdoche when organizations, fans, media, and other depicting bodies designate a broadcaster as the “voice” of the team, because the concept of voice carries with it connotations of speaking on behalf of both the organization and the fans of the team. Team organiza-

Journal

Journal of Sports Media – University of Nebraska Press

Published: Jul 24, 2016

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