Baseball's Power Shift: How the Players, the Fans, and the Media Changed American Sports Culture by Krister Swanson (review)

Baseball's Power Shift: How the Players, the Fans, and the Media Changed American Sports... Book Reviews Anyone interested in baseball in the early 1960s— especially those of us for- tunate enough to have experienced it— will enjoy The Tigers and Yankees in ’61. Krister Swanson. Baseball’s Power Shift: How the Players, the Fans, and the Media Changed American Sports Culture. Lincoln: University of Nebraska Press, 2016. 281 pp. Cloth, $29.95. Jordan Max- Ryan Englekirk The image of men, surrounded by smiling agents and GMs, as they sign two hundred million dollar contracts has recently been the popular depiction of baseball player. It is easy to forget that free agency and the ability for players to make maximum dollars is a relatively new phenomenon. In Baseball’s Power Shift: How the Players, the Fans, and the Media Changed American Sports Cul- ture, Krister Swanson takes a look at the history of this change. Historian Swanson places ballplayers into a larger context, arguing that it was difficult for baseball players to convince the fans that they needed union protection. He argues that baseball players were seen by the public as living the life of luxury and glamor and were lucky to be able to be where they are. Swanson states that “players needed to appeal to http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png NINE: A Journal of Baseball History and Culture University of Nebraska Press

Baseball's Power Shift: How the Players, the Fans, and the Media Changed American Sports Culture by Krister Swanson (review)

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Publisher
University of Nebraska Press
Copyright
Copyright © 2008 the University of Nebraska Press.
ISSN
1534-1844

Abstract

Book Reviews Anyone interested in baseball in the early 1960s— especially those of us for- tunate enough to have experienced it— will enjoy The Tigers and Yankees in ’61. Krister Swanson. Baseball’s Power Shift: How the Players, the Fans, and the Media Changed American Sports Culture. Lincoln: University of Nebraska Press, 2016. 281 pp. Cloth, $29.95. Jordan Max- Ryan Englekirk The image of men, surrounded by smiling agents and GMs, as they sign two hundred million dollar contracts has recently been the popular depiction of baseball player. It is easy to forget that free agency and the ability for players to make maximum dollars is a relatively new phenomenon. In Baseball’s Power Shift: How the Players, the Fans, and the Media Changed American Sports Cul- ture, Krister Swanson takes a look at the history of this change. Historian Swanson places ballplayers into a larger context, arguing that it was difficult for baseball players to convince the fans that they needed union protection. He argues that baseball players were seen by the public as living the life of luxury and glamor and were lucky to be able to be where they are. Swanson states that “players needed to appeal to

Journal

NINE: A Journal of Baseball History and CultureUniversity of Nebraska Press

Published: Dec 19, 2017

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