Abstract: A total of 1,025 respondents from six nations (Australia, Bulgaria, China, the Netherlands, Slovenia, and the United States) were surveyed about their media use and nationalized feelings in the week immediately following the London 2012 Olympics. These results were then tested in relation to the relative successes of each of the six nations within the 2012 Games. Results showed that all four factors of nationalized cognitions (patriotism, nationalism, internationalism, and smugness) were significantly related to the role of winning for each of the nations within the composite. Theoretical and applied conclusions are offered.
Journal of Sports Media – University of Nebraska Press
Published: Mar 21, 2015
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