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Broomhead

Broomhead It's not that he's sexist or chauvinistic; Willee simply avoids hiring young men to work in his ice cream shoppe. The Tastee Treat is more than a job-- he rescued this family business and, therefore, it's his responsibility. After his father's death--now nearly seven years ago--Willee decided it was time to make changes. He relocated from the dying strip mall to an abandoned Kentucky Fried Chicken because people wanted a drive-thru window, not lopsided stools and a fountain that was just for show. Customers wanted frozen yogurt (though caloric savings were negligible); they wanted specialty sundaes, Hawaiian ice, soft serve mixed with cookies and candies-- especially Oreo--and given weather-related names: Twister, Blizzard, Cyclone. And people wanted cute young girls in short khakis and lime-checked aprons tied tight to take their orders and twist their cones. Nobody wanted a sloppy, pimply boy asking, ``Whipped and nuts on that sundae?'' To Willee's delight, his female sta not only pulls in customers (cramming the tiny lobby and stretching the line of cars onto Route 28) but his lack of male employees has stirred a small controversy. The gossip alone brings in new business--curiosity seekers flocking from places as far away as http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Prairie Schooner University of Nebraska Press

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Publisher
University of Nebraska Press
Copyright
Copyright © 2008 the University of Nebraska Press.
ISSN
1542-426X
Publisher site
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Abstract

It's not that he's sexist or chauvinistic; Willee simply avoids hiring young men to work in his ice cream shoppe. The Tastee Treat is more than a job-- he rescued this family business and, therefore, it's his responsibility. After his father's death--now nearly seven years ago--Willee decided it was time to make changes. He relocated from the dying strip mall to an abandoned Kentucky Fried Chicken because people wanted a drive-thru window, not lopsided stools and a fountain that was just for show. Customers wanted frozen yogurt (though caloric savings were negligible); they wanted specialty sundaes, Hawaiian ice, soft serve mixed with cookies and candies-- especially Oreo--and given weather-related names: Twister, Blizzard, Cyclone. And people wanted cute young girls in short khakis and lime-checked aprons tied tight to take their orders and twist their cones. Nobody wanted a sloppy, pimply boy asking, ``Whipped and nuts on that sundae?'' To Willee's delight, his female sta not only pulls in customers (cramming the tiny lobby and stretching the line of cars onto Route 28) but his lack of male employees has stirred a small controversy. The gossip alone brings in new business--curiosity seekers flocking from places as far away as

Journal

Prairie SchoonerUniversity of Nebraska Press

Published: Jul 21, 2013

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