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Beauty Between Empires Global Feminism, Plastic Surgery, and the Trouble with Self- Esteem Sharon Heijin Lee Since 2012, when Korean rapper PSY’s “Gangnam Style” dominated US air- waves, television, and computer screens, the popularity of K- pop has created renewed interest among American media outlets and netizens in the topic of South Korean (hereaft er Korea or Korean) plastic surgery consumption. Th e Atlantic featured a story on “Th e K- Pop Plastic Surgery Connection,” while Bloomberg News published on medical tourism in Korea: “Gangnam Style Nip and Tuck Draws Tourists to the Beauty Belt.” Buzzfeed’s story was more provocative, if strangely Eurocentric, asking “When Does Plastic Surgery Become Racial Transformation?” And most recently the New Yorker’s piece asks, “Why Is Seoul the World’s Plastic- Surgery Capital?” Other much more sensationalized reporting has produced images such as the “Miss Korea gif,” which went viral in less than forty- eight hours, appearing fi rst on a Japanese blog, then Reddit, and then in national and international newspapers in April 2013. Th e gif, which compresses several still jpegs into moving images such that the beauty contestants’ faces morph one into the next at rapid speed, was meant to illustrate visually
Frontiers: A Journal of Women Studies – University of Nebraska Press
Published: May 19, 2016
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