Most Uterary publishing cruises below the radar screens of commerce, in a zone where people see what they want to see. Partly because they beer drinkers or car buyers, are not weU studied as a market group. One X number of Uterary readers in this country and it's a waste of time trying to entice others. The value of X varies between 5,000 and 25,000, depending on the editor's optimism and definition of "Uterary." In any case, they don't want to get too crazy with the expenses for literary of the old saws of commercial publishing houses is that there are only are rumored to be so few in number, readers of Uterature, unlike, say, titles. They will try for free media coverage and reviews and possibly a few signings (although they are a vanishing institution) for a new book. But beyond those efforts, authors are lucky if their books get the shrug of a couple of smaU ads. Publishers regard the minimal advertising that they do for Uterary books as an unfortunate business expense, a token notice done less to encourage sales than to avoid insulting authors. In fact, they deny that ads for Uterary titles have
The Missouri Review – University of Missouri
Published: Oct 5, 2002
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