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Stranger Things, Nostalgia, and Aesthetics

Stranger Things, Nostalgia, and Aesthetics zachary griffith in the summer of 2019, the Netflix series for making costumes using Eggo boxes. Eggo Stranger Things (2016–present) partnered also bought billboards across the country in with Eggo for a marketing campaign in the cities named Hawkins, the fictional town in build-up to the release of its highly antic - i which the series is set. These billboards- fea pated third season. The show, which follows tured the Eggo logo with blood dripping from a group of teens and adults in small-town the E—a nod to Eleven’s frequent nosebleeds. 1980s Indiana as they struggle to keep at bay This marketing effort culminated in two a succession of supernatural forces unleashed larger releases. In June, Eggo claimed to have following the opening of a portal to an alt - er unearthed a series of unreleased adver-tise nate dimension, was a surprise hit following ments from 1985 featuring hidden teasers its 2016 premiere, and it quickly became the related to the show, which they subsequently streaming service’s most recognizable original posted across social media platforms. Fol - low production. Eggo waffles—a favorite of Eleven, ing this, the company also created limited- one of the show’s teen protagonists—had edition boxes http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Film and Video University of Illinois Press

Stranger Things, Nostalgia, and Aesthetics

Journal of Film and Video , Volume 74 (1) – Apr 6, 2022

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Publisher
University of Illinois Press
Copyright
Copyright © The Board of Trustees of the University of Illinois.
ISSN
1934-6018

Abstract

zachary griffith in the summer of 2019, the Netflix series for making costumes using Eggo boxes. Eggo Stranger Things (2016–present) partnered also bought billboards across the country in with Eggo for a marketing campaign in the cities named Hawkins, the fictional town in build-up to the release of its highly antic - i which the series is set. These billboards- fea pated third season. The show, which follows tured the Eggo logo with blood dripping from a group of teens and adults in small-town the E—a nod to Eleven’s frequent nosebleeds. 1980s Indiana as they struggle to keep at bay This marketing effort culminated in two a succession of supernatural forces unleashed larger releases. In June, Eggo claimed to have following the opening of a portal to an alt - er unearthed a series of unreleased adver-tise nate dimension, was a surprise hit following ments from 1985 featuring hidden teasers its 2016 premiere, and it quickly became the related to the show, which they subsequently streaming service’s most recognizable original posted across social media platforms. Fol - low production. Eggo waffles—a favorite of Eleven, ing this, the company also created limited- one of the show’s teen protagonists—had edition boxes

Journal

Journal of Film and VideoUniversity of Illinois Press

Published: Apr 6, 2022

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