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Fake Streams, Listening Bots, and Click Farms: Counterfeiting Attention in the Streaming Music Economy

Fake Streams, Listening Bots, and Click Farms: Counterfeiting Attention in the Streaming Music... ERIC DROTT Fake Streams, Listening Bots, and Click Farms: Counterfeiting Attention in the Streami ng Music Economy SEOClerks is a microlabor platform. Like other, better-known sites, such as Amazon’s Mechanical Turk, Crowdflower, and Fiverr, the platform acts as a virtual labor market, bringing together buyers and sellers of services. Those seeking to have tasks done can publish job descriptions, detailing, among other things, the prices they are willing to pay, while those looking for work can advertise the services they offer and the fees they charge, as well as make bids on jobs posted to the platforms. Where microlabor platforms like SEOClerks differ from other, more traditional labor markets is in the scale, distribution, and digital mediation of the services being traded: generally speaking, microwork consists of small data-processing tasks distributed among a large group of individuals working remotely via the internet (examples include labeling images and video online, transcribing audio, and classifying the sentiment expressed in a review or comment posted to a website). And where SEOClerks dif - fers from other microlabor platforms is in the precise nature of the digi - tally mediated services being bought and sold. As its name suggests, the platform specializes in http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Music University of Illinois Press

Fake Streams, Listening Bots, and Click Farms: Counterfeiting Attention in the Streaming Music Economy

Drott, Eric
American Music , Volume 38 (2) – Aug 28, 2020
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23 pages

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Publisher
University of Illinois Press
ISSN
1945-2349

Abstract

ERIC DROTT Fake Streams, Listening Bots, and Click Farms: Counterfeiting Attention in the Streami ng Music Economy SEOClerks is a microlabor platform. Like other, better-known sites, such as Amazon’s Mechanical Turk, Crowdflower, and Fiverr, the platform acts as a virtual labor market, bringing together buyers and sellers of services. Those seeking to have tasks done can publish job descriptions, detailing, among other things, the prices they are willing to pay, while those looking for work can advertise the services they offer and the fees they charge, as well as make bids on jobs posted to the platforms. Where microlabor platforms like SEOClerks differ from other, more traditional labor markets is in the scale, distribution, and digital mediation of the services being traded: generally speaking, microwork consists of small data-processing tasks distributed among a large group of individuals working remotely via the internet (examples include labeling images and video online, transcribing audio, and classifying the sentiment expressed in a review or comment posted to a website). And where SEOClerks dif - fers from other microlabor platforms is in the precise nature of the digi - tally mediated services being bought and sold. As its name suggests, the platform specializes in

Journal

American Music – University of Illinois Press

Published: Aug 28, 2020

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