Abstract: This article examines the transformation of ka’a he’e, a little-known Paraguayan medicinal herb, to stevia, the popular no-calorie sweetener. It traces how twentieth-century scientists, politicians, and entrepreneurs—from Paraguay to Europe to the United States to Japan and back—helped bring stevia to market and shape its image as a “natural” sugar substitute. It emphasizes that stevia’s Paraguayan origins had very little to do with its development. In the end, the product—in both substance and purpose—was vastly different from the herbal remedy common to indigenous Paraguayan medicinal traditions. In the late twentieth century and early twenty-first, Paraguayan politicians and businessmen sought, albeit unsuccessfully, to (re)claim stevia as their own.
Journal of World History – University of Hawai'I Press
Published: Aug 3, 2016
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera