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The Global Origins of a “Paraguayan” Sweetener: Ka’a He’e and Stevia in the Twentieth Century

The Global Origins of a “Paraguayan” Sweetener: Ka’a He’e and Stevia in the Twentieth Century Abstract: This article examines the transformation of ka’a he’e, a little-known Paraguayan medicinal herb, to stevia, the popular no-calorie sweetener. It traces how twentieth-century scientists, politicians, and entrepreneurs—from Paraguay to Europe to the United States to Japan and back—helped bring stevia to market and shape its image as a “natural” sugar substitute. It emphasizes that stevia’s Paraguayan origins had very little to do with its development. In the end, the product—in both substance and purpose—was vastly different from the herbal remedy common to indigenous Paraguayan medicinal traditions. In the late twentieth century and early twenty-first, Paraguayan politicians and businessmen sought, albeit unsuccessfully, to (re)claim stevia as their own. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of World History University of Hawai'I Press

The Global Origins of a “Paraguayan” Sweetener: Ka’a He’e and Stevia in the Twentieth Century

Journal of World History , Volume 27 (2) – Aug 3, 2016
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Publisher
University of Hawai'I Press
Copyright
Copyright © 2008 University of Hawai'i Press.
ISSN
1527-8050
Publisher site
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Abstract

Abstract: This article examines the transformation of ka’a he’e, a little-known Paraguayan medicinal herb, to stevia, the popular no-calorie sweetener. It traces how twentieth-century scientists, politicians, and entrepreneurs—from Paraguay to Europe to the United States to Japan and back—helped bring stevia to market and shape its image as a “natural” sugar substitute. It emphasizes that stevia’s Paraguayan origins had very little to do with its development. In the end, the product—in both substance and purpose—was vastly different from the herbal remedy common to indigenous Paraguayan medicinal traditions. In the late twentieth century and early twenty-first, Paraguayan politicians and businessmen sought, albeit unsuccessfully, to (re)claim stevia as their own.

Journal

Journal of World History – University of Hawai'I Press

Published: Aug 3, 2016

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