the contemporary pacific · fall 2001 Radio Happy Isles: Media and Politics at Play in the Pacific, by Robert Seward. Honolulu: University of Hawai`i Press, 1999. isbn paper, 0824821068; x + 234 pages, map, appendixes, glossary, notes, index. Cloth, us$45.00; paper, us$24.95. In Radio Happy Isles, Robert Seward seeks to create a full portrait of a Pacific Islands mediascape, albeit a mediascape composed of distinct local voices. Seward chooses radio as his subject rather than television or video, as television has not yet become a dominant medium in the Pacific Islands. Seeing the Pacific as a full space of "overlapping voices on the radio," Seward maps how radio is produced locally and also circulates within the broader space of the Pacific. The result is a highly readable study that makes a significant intervention in media studies and Pacific studies. Seward's book serves as an extended argument against the "cul tural imperialism" paradigm in which "South" countries are seen at the mercy of "North" countries' dominant media. Parts of the cultural imperialism model certainly apply to some developing nations of the Pacific. However, as Seward examines reciprocal radio flows to and from stations in the Pacific and how foreign
The Contemporary Pacific – University of Hawai'I Press
Published: Jul 1, 2001
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