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Ghouls, Gimmicks and Gold: Horror Films and the American Movie Business, 1953–1968

Ghouls, Gimmicks and Gold: Horror Films and the American Movie Business, 1953–1968 demic publishing in this country and one that we can only hope will be fixed by a marked improvement in available reproduction technology or a sensible adjustment of budgets. Fortunately, Dimendberg’s thoroughly original scholarship and finely wrought argument more than compensate for the muddy images. HADEN GUEST, formerly Curator of the University of Southern Cali- fornia Warner Bros. Archive, is Director of the Harvard Film Archive. © Haden Guest, 2006 Ghouls, Gimmicks and Gold: Horror Films and the American Movie Business, 1953–1968 By Kevin Heffernan. Durham, NC: Duke University Press, 2004. $22.95 paper. 304 pages. Planks of Reason: Essays on the Horror Film Revised edition. Edited by Barry Keith Grant and Christopher Sharrett. Toronto: Scarecrow Press, 2004. $45.00 paper. 428 pages. Before video games, television, and the Internet, kids used to spend all day at matinees, but this became harder in the 1950s as families moved far from downtown movie theaters. How did the neighborhood theaters adapt to the many challenges the movie industry faced in the post-war years? How did they lure both kids and grown-ups to theaters? How did they deal with the troubling shortage of films that followed the 1948 Paramount decision? And how did http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Film Quarterly University of California Press

Ghouls, Gimmicks and Gold: Horror Films and the American Movie Business, 1953–1968

Hendershot, Heather
Film Quarterly , Volume 60 (2) – Jan 1, 2006
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Publisher
University of California Press
Copyright
Copyright © by the University of California Press
ISSN
0015-1386
eISSN
1533-8630
DOI
10.1525/fq.2006.60.2.73.1
Publisher site
See Article on Publisher Site

Abstract

demic publishing in this country and one that we can only hope will be fixed by a marked improvement in available reproduction technology or a sensible adjustment of budgets. Fortunately, Dimendberg’s thoroughly original scholarship and finely wrought argument more than compensate for the muddy images. HADEN GUEST, formerly Curator of the University of Southern Cali- fornia Warner Bros. Archive, is Director of the Harvard Film Archive. © Haden Guest, 2006 Ghouls, Gimmicks and Gold: Horror Films and the American Movie Business, 1953–1968 By Kevin Heffernan. Durham, NC: Duke University Press, 2004. $22.95 paper. 304 pages. Planks of Reason: Essays on the Horror Film Revised edition. Edited by Barry Keith Grant and Christopher Sharrett. Toronto: Scarecrow Press, 2004. $45.00 paper. 428 pages. Before video games, television, and the Internet, kids used to spend all day at matinees, but this became harder in the 1950s as families moved far from downtown movie theaters. How did the neighborhood theaters adapt to the many challenges the movie industry faced in the post-war years? How did they lure both kids and grown-ups to theaters? How did they deal with the troubling shortage of films that followed the 1948 Paramount decision? And how did

Journal

Film Quarterly – University of California Press

Published: Jan 1, 2006

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