114Southwestern Hutorical QuarterlyJuly turned out to be small and marginal, but it saved his business from the crushing competition of large, big-city bottlers. Although based upon company records, newspaper accounts, and interviews, this account by Karen Wright, a Dublinjournalist and civic leader, is not a heavy-duty business history. There are no extensive financial details, little information about sales technique except for advertising, and almost nothing about the mechanics of botding. The characters of the story are treated gentiy, and there are no secrets revealed about the Dr Pepper syrup formula other than it has never included prune juice. There is no index. This is the simple history of a small business in a quiet Texas town; it is a tale of common things. Still, for people who have enjoyed drinking Dr Pepper, there is something to be learned. A half-century ago when I was a student-athlete at Southern Methodist University, for example, I would wake sometimes at night with asthma attacks. I discovered tiiat a cold botde of Dr Pepper with its caffeine and sugar would ease the discomfort of the attack. At three o'clock in the morning while struggling for air, I savored the flavorful ice crystals
Southwestern Historical Quarterly – Texas State Historical Association
Published: Jul 6, 2007
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