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Virtual Campaigning: Australian Parties and the Impact of the Internet

Virtual Campaigning: Australian Parties and the Impact of the Internet This paper examines the impact of the Internet, specifically the World Wide Web (WWW) and e-mail on Australian parties in two key areas: (1) party communication: what exactly are parties using their Websites for? and (2) party competition: does the Internet lower the threshold for smaller parties to communicate their message compared with the traditional media? We examine these questions with two types of data--a questionnaire of party communication staff and content analysis of a representative sample of party Websites. Our findings show, first, that Australian parties have taken a fairly cautious approach to the new medium, using it primarily as an information storehouse rather than putting it to more innovative use. Second, while almost all Australian parties have a Web presence, there is a divide between those parties with parliamentary representation and those without in terms of their site quality and visibility on the Web. The study concludes by interpreting the findings in the context of research on parties' use of the Internet worldwide. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Australian Journal of Political Science Taylor & Francis

Virtual Campaigning: Australian Parties and the Impact of the Internet

31 pages

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References (72)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1363-030X
eISSN
1036-1146
DOI
10.1080/13603100220119047
Publisher site
See Article on Publisher Site

Abstract

This paper examines the impact of the Internet, specifically the World Wide Web (WWW) and e-mail on Australian parties in two key areas: (1) party communication: what exactly are parties using their Websites for? and (2) party competition: does the Internet lower the threshold for smaller parties to communicate their message compared with the traditional media? We examine these questions with two types of data--a questionnaire of party communication staff and content analysis of a representative sample of party Websites. Our findings show, first, that Australian parties have taken a fairly cautious approach to the new medium, using it primarily as an information storehouse rather than putting it to more innovative use. Second, while almost all Australian parties have a Web presence, there is a divide between those parties with parliamentary representation and those without in terms of their site quality and visibility on the Web. The study concludes by interpreting the findings in the context of research on parties' use of the Internet worldwide.

Journal

Australian Journal of Political ScienceTaylor & Francis

Published: Mar 1, 2002

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