Transactional Philosophy as a Basis for Dialogue in Public Relations

Abstract

This article explores how a transactional approach to communication contributes to theory building and professional practice in public relations. Developing on foundational studies of dialogue, 2-way symmetrical communication, and community building as models for public relations, the study elaborates the transactional notion of situated creativity as a reference point for eliciting supportive action from constituents. The origins of transactional philosophy in American pragmatism are...