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Toward excellence in public relations: identifying practices and barriers in Kuwaiti corporate, governmental and non-profit organizations

Toward excellence in public relations: identifying practices and barriers in Kuwaiti corporate,... This study aimed to examine the applicability of the Excellence principles in Kuwait, generating insights into factors that affect the practice of strategic public relations management across corporate, governmental and nonprofit organizations. The findings, based on 21 semi-structured in-depth interviews with Kuwaiti public relations practitioners, revealed that the public relations profession demonstrates low levels of adherence to the generic principles of excellence. Public relations practitioners are less involved in strategic management and less empowered in the dominant coalition. Practitioners have provided various barriers including higher management’s lack of understanding of public relations, and lack of qualified practitioners, which have created disparities in understanding symmetrical communication. The sector of the organizations and the employment system in the country have also contributed to the situation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Toward excellence in public relations: identifying practices and barriers in Kuwaiti corporate, governmental and non-profit organizations

Journal of Public Relations Research , Volume 31 (3-4): 15 – Jul 4, 2019

Toward excellence in public relations: identifying practices and barriers in Kuwaiti corporate, governmental and non-profit organizations

Journal of Public Relations Research , Volume 31 (3-4): 15 – Jul 4, 2019

Abstract

This study aimed to examine the applicability of the Excellence principles in Kuwait, generating insights into factors that affect the practice of strategic public relations management across corporate, governmental and nonprofit organizations. The findings, based on 21 semi-structured in-depth interviews with Kuwaiti public relations practitioners, revealed that the public relations profession demonstrates low levels of adherence to the generic principles of excellence. Public relations practitioners are less involved in strategic management and less empowered in the dominant coalition. Practitioners have provided various barriers including higher management’s lack of understanding of public relations, and lack of qualified practitioners, which have created disparities in understanding symmetrical communication. The sector of the organizations and the employment system in the country have also contributed to the situation.

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References (35)

Publisher
Taylor & Francis
Copyright
© 2019 Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2019.1679633
Publisher site
See Article on Publisher Site

Abstract

This study aimed to examine the applicability of the Excellence principles in Kuwait, generating insights into factors that affect the practice of strategic public relations management across corporate, governmental and nonprofit organizations. The findings, based on 21 semi-structured in-depth interviews with Kuwaiti public relations practitioners, revealed that the public relations profession demonstrates low levels of adherence to the generic principles of excellence. Public relations practitioners are less involved in strategic management and less empowered in the dominant coalition. Practitioners have provided various barriers including higher management’s lack of understanding of public relations, and lack of qualified practitioners, which have created disparities in understanding symmetrical communication. The sector of the organizations and the employment system in the country have also contributed to the situation.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 4, 2019

Keywords: Excellence principles; Kuwait; public relations

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