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The servicescape: The social dimensions of place

The servicescape: The social dimensions of place Abstract Place should not be viewed solely as a physical space that people inhabit or, within a servicescape context, patronise because the experiences consumers have in place are very much shaped by its occupants. Marketing literature, though, has tended to focus on the physicality of place, or the stimulus–response aspects of place, whereas in other disciplines such as geography, place has been viewed in terms of its temporal, spatial, natural, and social dimensions. The purpose of this study was to gain a greater understanding of how women's non-commercial relationships shaped their patronage decisions. Since this study was interested in why consumers make repeat retail visits, qualitative methods were used. As the findings revealed, one's need for social connectedness and desire to feel like an insider were sometimes more important than the products available and/or the servicescape's attributes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Management Taylor & Francis

The servicescape: The social dimensions of place

Journal of Marketing Management , Volume 28 (11-12): 20 – Oct 1, 2012

The servicescape: The social dimensions of place

Journal of Marketing Management , Volume 28 (11-12): 20 – Oct 1, 2012

Abstract

Abstract Place should not be viewed solely as a physical space that people inhabit or, within a servicescape context, patronise because the experiences consumers have in place are very much shaped by its occupants. Marketing literature, though, has tended to focus on the physicality of place, or the stimulus–response aspects of place, whereas in other disciplines such as geography, place has been viewed in terms of its temporal, spatial, natural, and social dimensions. The purpose of this study was to gain a greater understanding of how women's non-commercial relationships shaped their patronage decisions. Since this study was interested in why consumers make repeat retail visits, qualitative methods were used. As the findings revealed, one's need for social connectedness and desire to feel like an insider were sometimes more important than the products available and/or the servicescape's attributes.

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References (86)

Publisher
Taylor & Francis
Copyright
Copyright 2012 Westburn Publishers Ltd.
ISSN
1472-1376
eISSN
0267-257X
DOI
10.1080/0267257X.2012.694370
Publisher site
See Article on Publisher Site

Abstract

Abstract Place should not be viewed solely as a physical space that people inhabit or, within a servicescape context, patronise because the experiences consumers have in place are very much shaped by its occupants. Marketing literature, though, has tended to focus on the physicality of place, or the stimulus–response aspects of place, whereas in other disciplines such as geography, place has been viewed in terms of its temporal, spatial, natural, and social dimensions. The purpose of this study was to gain a greater understanding of how women's non-commercial relationships shaped their patronage decisions. Since this study was interested in why consumers make repeat retail visits, qualitative methods were used. As the findings revealed, one's need for social connectedness and desire to feel like an insider were sometimes more important than the products available and/or the servicescape's attributes.

Journal

Journal of Marketing ManagementTaylor & Francis

Published: Oct 1, 2012

Keywords: servicescapes; qualitative; place-identity; social dimensions; third place

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