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The Importance of Indirect Effects in Media Effects Research: Testing for Mediation in Structural Equation Modeling

The Importance of Indirect Effects in Media Effects Research: Testing for Mediation in Structural... This essay addresses the need for media effects researchers to decompose their structural equation models. We highlight the importance of studying specific indirect effects within a conditional effects framework and discuss how the lack of analysis of this type of effect in structural equation modeling does not fit well with the discipline's theoretical foundations. We summarize several classes of mediation formulas and make recommendations for the estimation and testing of mediating relationships. Finally, an argument is made that the study of mediation is a necessary but not sufficient condition for better understanding media influence. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Broadcasting & Electronic Media Taylor & Francis

The Importance of Indirect Effects in Media Effects Research: Testing for Mediation in Structural Equation Modeling

17 pages

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References (73)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1550-6878
eISSN
0883-8151
DOI
10.1207/s15506878jobem4704_5
Publisher site
See Article on Publisher Site

Abstract

This essay addresses the need for media effects researchers to decompose their structural equation models. We highlight the importance of studying specific indirect effects within a conditional effects framework and discuss how the lack of analysis of this type of effect in structural equation modeling does not fit well with the discipline's theoretical foundations. We summarize several classes of mediation formulas and make recommendations for the estimation and testing of mediating relationships. Finally, an argument is made that the study of mediation is a necessary but not sufficient condition for better understanding media influence.

Journal

Journal of Broadcasting & Electronic MediaTaylor & Francis

Published: Dec 1, 2003

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