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The Campaign of the Committee on Public Information: Its Contributions to the History and Evolution of Public Relations

The Campaign of the Committee on Public Information: Its Contributions to the History and... The campaign of the Committee on Public Information (CPI) was an ambitious attempt by the U.S. government to influence public opinion. More importantly, the CPI contributed to the evolution of public relations through its use of basic principles of effective communication including unity of voice, message simplicity, and source credibility. The committee's campaign encouraged citizens to be stakeholders in their government and heightened their sense of community. The work of the CPI followed a period of unrest between industrialists and journalists and was an important link between the recognition of the need for public relations services and an understanding of the means through which public opinion is crystallized. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

The Campaign of the Committee on Public Information: Its Contributions to the History and Evolution of Public Relations

Pinkleton, Bruce
Journal of Public Relations Research , Volume 6 (4): 12 – Oct 1, 1994
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The Campaign of the Committee on Public Information: Its Contributions to the History and Evolution of Public Relations

Abstract

The campaign of the Committee on Public Information (CPI) was an ambitious attempt by the U.S. government to influence public opinion. More importantly, the CPI contributed to the evolution of public relations through its use of basic principles of effective communication including unity of voice, message simplicity, and source credibility. The committee's campaign encouraged citizens to be stakeholders in their government and heightened their sense of community. The work of the CPI...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr0604_02
Publisher site
See Article on Publisher Site

Abstract

The campaign of the Committee on Public Information (CPI) was an ambitious attempt by the U.S. government to influence public opinion. More importantly, the CPI contributed to the evolution of public relations through its use of basic principles of effective communication including unity of voice, message simplicity, and source credibility. The committee's campaign encouraged citizens to be stakeholders in their government and heightened their sense of community. The work of the CPI followed a period of unrest between industrialists and journalists and was an important link between the recognition of the need for public relations services and an understanding of the means through which public opinion is crystallized.

Journal

Journal of Public Relations Research – Taylor & Francis

Published: Oct 1, 1994

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