Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Sentiments and recovery of the hospitality sector from Covid-19 – a managerial perspective through phenomenology

Sentiments and recovery of the hospitality sector from Covid-19 – a managerial perspective... This study is an attempt to capture the impact on, and sentiments of hotels induced by, COVID-19 pandemic in the Emirate of Sharjah, the third largest emirate of United Arab Emirates (UAE) and also propose plausible strategies to recover from the on-going crisis. The study used critical realism meta-theory as ontological and epistemological assumptions and triangulation in mixed method research design. The data were collected from the General Managers of different categories of hotels operating in the emirate through a questionnaire survey for quantitative analysis and in-depth interviews for interpretative phenomenological analysis. The study finds that managers of 3- and 4-star hotels feel they are more severely affected, have more negative sentiments on the performance of hotels, and will take longer time to recover from the crisis as compared to 5-star and deluxe hotels. This study suggests that building financial capability, brand support and customer base are the promising strategies for the hotels to overcome from such a crisis. Exclusivity of the study lies in the application of pragmatism in its methodology. The findings are valuable for hotels, government and other stakeholders of the hospitality sector to overcome from the crisis. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Recreation Research Taylor & Francis

Sentiments and recovery of the hospitality sector from Covid-19 – a managerial perspective through phenomenology

Sentiments and recovery of the hospitality sector from Covid-19 – a managerial perspective through phenomenology

Tourism Recreation Research , Volume 46 (2): 16 – Apr 3, 2021

Abstract

This study is an attempt to capture the impact on, and sentiments of hotels induced by, COVID-19 pandemic in the Emirate of Sharjah, the third largest emirate of United Arab Emirates (UAE) and also propose plausible strategies to recover from the on-going crisis. The study used critical realism meta-theory as ontological and epistemological assumptions and triangulation in mixed method research design. The data were collected from the General Managers of different categories of hotels operating in the emirate through a questionnaire survey for quantitative analysis and in-depth interviews for interpretative phenomenological analysis. The study finds that managers of 3- and 4-star hotels feel they are more severely affected, have more negative sentiments on the performance of hotels, and will take longer time to recover from the crisis as compared to 5-star and deluxe hotels. This study suggests that building financial capability, brand support and customer base are the promising strategies for the hotels to overcome from such a crisis. Exclusivity of the study lies in the application of pragmatism in its methodology. The findings are valuable for hotels, government and other stakeholders of the hospitality sector to overcome from the crisis.

Loading next page...
 
/lp/taylor-francis/sentiments-and-recovery-of-the-hospitality-sector-from-covid-19-a-2oVb0OxWNs

References (95)

Publisher
Taylor & Francis
Copyright
© 2021 Informa UK Limited, trading as Taylor & Francis Group
ISSN
2320-0308
eISSN
0250-8281
DOI
10.1080/02508281.2021.1902658
Publisher site
See Article on Publisher Site

Abstract

This study is an attempt to capture the impact on, and sentiments of hotels induced by, COVID-19 pandemic in the Emirate of Sharjah, the third largest emirate of United Arab Emirates (UAE) and also propose plausible strategies to recover from the on-going crisis. The study used critical realism meta-theory as ontological and epistemological assumptions and triangulation in mixed method research design. The data were collected from the General Managers of different categories of hotels operating in the emirate through a questionnaire survey for quantitative analysis and in-depth interviews for interpretative phenomenological analysis. The study finds that managers of 3- and 4-star hotels feel they are more severely affected, have more negative sentiments on the performance of hotels, and will take longer time to recover from the crisis as compared to 5-star and deluxe hotels. This study suggests that building financial capability, brand support and customer base are the promising strategies for the hotels to overcome from such a crisis. Exclusivity of the study lies in the application of pragmatism in its methodology. The findings are valuable for hotels, government and other stakeholders of the hospitality sector to overcome from the crisis.

Journal

Tourism Recreation ResearchTaylor & Francis

Published: Apr 3, 2021

Keywords: COVID-19; hotel; crisis; sentiment; Sharjah

There are no references for this article.