Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/taylor-francis/responding-to-activism-an-experimental-analysis-of-public-relations-3v8lWbx4PQ
References (29)
-
Michael Smith (1996)
Issue status and social movement organization maintenance: Two case studies in rhetorical diversification -
Jeffrey Springston, Joann Keyton (2001)
Public Relations Field Dynamics -
Descriptors Higher (1974)
Annual Meeting of the International Communication Association -
K. Werder (2005)
An Empirical Analysis of the Influence of Perceived Attributes of Publics on Public Relations Strategy Use and EffectivenessJournal of Public Relations Research, 17
-
(1989)
The theory of psychological type congruence in public relations and persuasion -
Peter Clarke, F. Kline (1974)
Media Effects ReconsideredCommunication Research, 1
-
Gabriel Vasquez (1993)
A Homo Narrans Paradigm for Public Relations: Combining Bormann's Symbolic Convergence Theory and Grunig's Situational Theory of PublicsJournal of Public Relations Research, 5
-
(1992)
Evaluation of public relations programs: What the literature tells us about their effects -
(1997)
November). Public relations from the “bottom-up”: Toward a more inclusive view of public relations. Paper presented at the meeting of the National Communication Association, Chicago -
M. DiVincenti (1978)
Strategies for Planned ChangeNurse Educator, 4
-
Linda Hon (1997)
"What Have You Done for Me Lately?": Exploring Effectiveness in Public Relations.Journal of Public Relations Research, 9
-
(1982)
Tactics of confrontation -
(1987)
Corporate discourse and issue management. Paper presented at the meeting of the International Communication -
Richard Crable, S. Vibbert (1985)
Managing issues and influencing public policyPublic Relations Review, 11
-
An empirical analysis of factors influencing public relation strategy usage and effectiveness. Paper presented at the meeting of the Public Relations Division, International Communication Association -
Vincent Hazleton (1993)
Symbolic Resources Processes in the Development and Use of Symbolic Resources -
R. Heath (1997)
Strategic Issues Management: Organizations and Public Policy Challenges -
Vincent Hazleton (1992)
Toward a Systems Theory of Public Relations -
Dennis Wilcox, Phillip Ault, W. Agee (1986)
Public Relations: Strategies and Tactics -
(1997)
A situational theory of publics: Conceptual history, recent challenges, and new research -
Larry Long, Vincent Hazelton (1987)
Public relations: A theoretical and practical responsePublic Relations Review, 13
-
Vincent Hazleton, Larry Long (1988)
Concepts for public relations education, research, and practice: A communication point of viewCommunication Studies, 39
-
Kirk Hallahan (2000)
Enhancing motivation, ability, and opportunity to process public relations messagesPublic Relations Review, 26
-
Shock treatment: Why PETA's radical marketing tactics work -
Wolfgang Armbrecht, H. Avenarius, U. Zabel (1993)
Image und PR : Kann Image Gegenstand einer Public Relations-Wissenschaft sein ? -
(1989)
Publics, audiences and market segments: Models of receivers of campaign messages -
B. Olson (2001)
Media Effects Research for Public Relations Practitioners -
(1992)
Activism: How it limits the effectiveness of organizations and how excellent public relations departments respond -
(1983)
Theories of human communication (2nd ed.)
- Publisher
- Taylor & Francis
- Copyright
- Copyright Taylor & Francis Group, LLC
- ISSN
- 1532-754X
- eISSN
- 1062-726X
- DOI
- 10.1207/s1532754xjprr1804_3
- Publisher site
- See Article on Publisher Site
Abstract
Experimental methods were used to examine the influence of public relations strategies on attributes of publics. Specifically, public relations strategies derived from Hazleton and Long's (1988) public relations process model were tested to determine strategy influence on problem recognition, involvement, constraint recognition, and goal compatibility toward an organization responding to activism. Results indicate that the attributes of problem recognition and involvement are influenced by public relations strategies. In addition, the findings of this study support the situational theory of publics. Items measuring involvement and goal compatibility were the strongest predictors of information seeking behavior. Findings indicate that goal compatibility is a predictor of strategy effectiveness.
Journal
Journal of Public Relations Research – Taylor & Francis
Published: Oct 1, 2006