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Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies

Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and... Political public relations and public diplomacy both focus on managing communication to build and maintain relationships for a political purpose. Public diplomacy focuses on foreign publics and involves governments and organizations seeking to build relationships internationally. This study explored relationship cultivation, i.e., the process of initiating, nurturing positive, and recovering from negative relationships between various public diplomacy actors. Data included 32 in-depth interviews with communication officers in the United States. Results confirmed some of the previously developed relationship cultivation dimensions and suggested new ones. The study offers a nuanced discussion of relationship cultivation factors and an explanation of how they apply to public diplomacy engagement. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies

Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies

Journal of Public Relations Research , Volume 29 (6): 16 – Nov 2, 2017

Abstract

Political public relations and public diplomacy both focus on managing communication to build and maintain relationships for a political purpose. Public diplomacy focuses on foreign publics and involves governments and organizations seeking to build relationships internationally. This study explored relationship cultivation, i.e., the process of initiating, nurturing positive, and recovering from negative relationships between various public diplomacy actors. Data included 32 in-depth interviews with communication officers in the United States. Results confirmed some of the previously developed relationship cultivation dimensions and suggested new ones. The study offers a nuanced discussion of relationship cultivation factors and an explanation of how they apply to public diplomacy engagement.

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References (76)

Publisher
Taylor & Francis
Copyright
© 2018 Taylor & Francis
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2018.1437443
Publisher site
See Article on Publisher Site

Abstract

Political public relations and public diplomacy both focus on managing communication to build and maintain relationships for a political purpose. Public diplomacy focuses on foreign publics and involves governments and organizations seeking to build relationships internationally. This study explored relationship cultivation, i.e., the process of initiating, nurturing positive, and recovering from negative relationships between various public diplomacy actors. Data included 32 in-depth interviews with communication officers in the United States. Results confirmed some of the previously developed relationship cultivation dimensions and suggested new ones. The study offers a nuanced discussion of relationship cultivation factors and an explanation of how they apply to public diplomacy engagement.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Nov 2, 2017

Keywords: Organization-public relationship; political public relations; public diplomacy; relationship antecedents; relationship cultivation strategies

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