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Reconciling the Preferences of Environmental Activists and Corporate Policymakers

Reconciling the Preferences of Environmental Activists and Corporate Policymakers Although some corporations and environmental groups are beginning to collaborate, the relationship between the more extreme environmental activists (such as Greenpeace) and traditional corporate targets (such as DuPont) still shows many characteristics of "malignant social conflict" (Deutsch & Shichman, 1986, p. 229). To analyze the cognitive nature of this conflict, we used multiple regression-based judgment analysis to generate decision profiles for major environmental policymakers at Greenpeace USA and DuPont. We compared two sets of decision profiles: those specified by each group as an ideological statement and those derived from respondents' assessments of 30 hypothetical environmental policies. Taken alone, both groups' ideological statements differed substantially from their actual judgment behavior; and each group's estimate of its counterparl's decision structure was highly stereotyped. How- ever, the ideological judgment profiles of activists were highly correlated with corporate policymakers, as were their assessments of the hypothetical policies. Despite these commonalities, neither group accepted a compromise set of environmental values, suggesting that their policy impasse will continue. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Reconciling the Preferences of Environmental Activists and Corporate Policymakers

Reconciling the Preferences of Environmental Activists and Corporate Policymakers

Journal of Public Relations Research , Volume 8 (1): 33 – Jan 1, 1996

Abstract

Although some corporations and environmental groups are beginning to collaborate, the relationship between the more extreme environmental activists (such as Greenpeace) and traditional corporate targets (such as DuPont) still shows many characteristics of "malignant social conflict" (Deutsch & Shichman, 1986, p. 229). To analyze the cognitive nature of this conflict, we used multiple regression-based judgment analysis to generate decision profiles for major environmental policymakers at Greenpeace USA and DuPont. We compared two sets of decision profiles: those specified by each group as an ideological statement and those derived from respondents' assessments of 30 hypothetical environmental policies. Taken alone, both groups' ideological statements differed substantially from their actual judgment behavior; and each group's estimate of its counterparl's decision structure was highly stereotyped. How- ever, the ideological judgment profiles of activists were highly correlated with corporate policymakers, as were their assessments of the hypothetical policies. Despite these commonalities, neither group accepted a compromise set of environmental values, suggesting that their policy impasse will continue.

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References (12)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr0801_01
Publisher site
See Article on Publisher Site

Abstract

Although some corporations and environmental groups are beginning to collaborate, the relationship between the more extreme environmental activists (such as Greenpeace) and traditional corporate targets (such as DuPont) still shows many characteristics of "malignant social conflict" (Deutsch & Shichman, 1986, p. 229). To analyze the cognitive nature of this conflict, we used multiple regression-based judgment analysis to generate decision profiles for major environmental policymakers at Greenpeace USA and DuPont. We compared two sets of decision profiles: those specified by each group as an ideological statement and those derived from respondents' assessments of 30 hypothetical environmental policies. Taken alone, both groups' ideological statements differed substantially from their actual judgment behavior; and each group's estimate of its counterparl's decision structure was highly stereotyped. How- ever, the ideological judgment profiles of activists were highly correlated with corporate policymakers, as were their assessments of the hypothetical policies. Despite these commonalities, neither group accepted a compromise set of environmental values, suggesting that their policy impasse will continue.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 1, 1996

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