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Queering PR: Directions in theory and research for public relations scholarship

Queering PR: Directions in theory and research for public relations scholarship This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to serve as a disruption to contemporary public relations theory; it is a cry for radical rethinking of how we come to identify, define, and understand the discipline. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Queering PR: Directions in theory and research for public relations scholarship

Ciszek, Erica
Journal of Public Relations Research , Volume 30 (4): 12 – Jul 4, 2018
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Queering PR: Directions in theory and research for public relations scholarship

Abstract

This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to...
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Publisher
Taylor & Francis
Copyright
© 2018 Taylor & Francis
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2018.1440354
Publisher site
See Article on Publisher Site

Abstract

This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to serve as a disruption to contemporary public relations theory; it is a cry for radical rethinking of how we come to identify, define, and understand the discipline.

Journal

Journal of Public Relations Research – Taylor & Francis

Published: Jul 4, 2018

Keywords: Activism; critical theory; queer theory; queering

References

  • Using queer theory to explore lesbian college students’ multiple dimensions of identity
  • A (re)conceived feminist paradigm for public relations: A case for substantial improvement
  • Gay pride being used to promote Israel abroad
  • But do not identify as gay: A proleptic genealogy of the MSM category
  • Gender trouble: Feminism and the subversion of identity
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  • Public relations and philosophy: Parsing paradigms
  • Messy methods: Queer methodological approaches to researching social media
  • Doubleweaving two-spirit critiques: Building alliances between native and queer studies
  • Making it perfectly queer
  • Defining the ‘object’ of public relations research: A new starting point
  • Introduction
  • Other voices? The state of public relations history and historiography: Questions, challenges and limitations of ‘national’histories and historiographies
  • I love what I do, but… A relationship management survey of millennial generation public relations agency employees
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  • From principle to policy to practice? Diversity as a driver of multicultural, stakeholder engagement in public relations
  • Understanding ‘race’ in/and public relations: Where do we start and where should we go?
  • What matters: Factors influencing gay consumers’ evaluations of ‘gay-friendly’ corporate activities
  • ‘Difference’ in public relations research: A case for introducing critical race theory
  • Situated transgressiveness: Exploring one transwoman’s lived experiences across three situated contexts
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  • Editor’s essay
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  • Introduction: Queering communication: Starting the conversation