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Public Relations in Three Asian Cultures: An Analysis

Public Relations in Three Asian Cultures: An Analysis JOURNAL OF PUBLIC RELATIONS RESEARCH, 11(4), 271-292 Copyright O 1999, Lawrence Erlbaum Associates, Inc. Public Relations in Three Asian Cultures: An Analysis K. Sriramesh and Yungwook Kim Department of Public Relations College of Journalism and Communications University of Florida Mioko Takasaki Kanagrzwa, Japan International public relations is fast becoming a significant domain of interest for public relations professionals and educators. The ever-shrinking "global village" requires that increasing numbers of communication professionals manage vital re- lationships with publics of different nationalities and cultures. Consequently, pub- lic relations educators will be called on increasingly to offer courses in international public relations that prepare students to effectively face the challenges of commu- nicating with multicultural audiences. However, when one encounters the need to counsel multinational companies about managing their relationships with publics of different cultures or to design courses on global public relations, it becomes obvious that very little empirical ev- idence is currently available about the nature of the public relations practice in dif- ferent regions of the world. Public relations has been practiced around the world for centuries. Professionals like Eshkol(1992) and Kaul(1988) chronicled the use of public relations practices in biblical and prebiblical times in Israel and India, re- http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Public Relations in Three Asian Cultures: An Analysis

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References (18)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr1104_01
Publisher site
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Abstract

JOURNAL OF PUBLIC RELATIONS RESEARCH, 11(4), 271-292 Copyright O 1999, Lawrence Erlbaum Associates, Inc. Public Relations in Three Asian Cultures: An Analysis K. Sriramesh and Yungwook Kim Department of Public Relations College of Journalism and Communications University of Florida Mioko Takasaki Kanagrzwa, Japan International public relations is fast becoming a significant domain of interest for public relations professionals and educators. The ever-shrinking "global village" requires that increasing numbers of communication professionals manage vital re- lationships with publics of different nationalities and cultures. Consequently, pub- lic relations educators will be called on increasingly to offer courses in international public relations that prepare students to effectively face the challenges of commu- nicating with multicultural audiences. However, when one encounters the need to counsel multinational companies about managing their relationships with publics of different cultures or to design courses on global public relations, it becomes obvious that very little empirical ev- idence is currently available about the nature of the public relations practice in dif- ferent regions of the world. Public relations has been practiced around the world for centuries. Professionals like Eshkol(1992) and Kaul(1988) chronicled the use of public relations practices in biblical and prebiblical times in Israel and India, re-

Journal

Journal of Public Relations Research – Taylor & Francis

Published: Oct 1, 1999

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