Abstract

Abstract Since the emergence of hotel online booking there has been a rapid evolution in the domain available to electronic channels. This study examines industry's perceptions of distribution channels' current status of profitability and short-term survivability. The perceptual map indicates that three distribution channels-direct calls to the hotel, central reservation systems (CRS), and the hotel's own website-were given relatively high scores for both profitability and survivability. The findings also suggest that there exist significant differences and variation between the perceived profitability and survivability of each distribution channel.