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On Social Capital and Diversity in a Feminized Industry: Further Developing a Theory of Internal Public Relations

On Social Capital and Diversity in a Feminized Industry: Further Developing a Theory of Internal... Women's work relationships with other women in public relations management settings provide context for further developing Kennan and Hazleton's (2006) conception of internal public relations (IPR) theory. To date, undertheorized in the public relations literature are intra-management relationships, social capital-diversity links, and connections between practitioners’ day-do-day lives and organizational contexts. Interviewed were 42 senior-level female public relations managers (African American, Asian American, Caucasian, and Hispanic) whose experiences reveal outcomes of woman/woman dyad work relationships over the past 5 decades and ways these may impact IPR in feminized industries. Explication of IPR theory and suggestions for further development are offered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

On Social Capital and Diversity in a Feminized Industry: Further Developing a Theory of Internal Public Relations

Journal of Public Relations Research , Volume 24 (1): 18 – Jan 1, 2012

On Social Capital and Diversity in a Feminized Industry: Further Developing a Theory of Internal Public Relations

Journal of Public Relations Research , Volume 24 (1): 18 – Jan 1, 2012

Abstract

Women's work relationships with other women in public relations management settings provide context for further developing Kennan and Hazleton's (2006) conception of internal public relations (IPR) theory. To date, undertheorized in the public relations literature are intra-management relationships, social capital-diversity links, and connections between practitioners’ day-do-day lives and organizational contexts. Interviewed were 42 senior-level female public relations managers (African American, Asian American, Caucasian, and Hispanic) whose experiences reveal outcomes of woman/woman dyad work relationships over the past 5 decades and ways these may impact IPR in feminized industries. Explication of IPR theory and suggestions for further development are offered.

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References (59)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2012.626137
Publisher site
See Article on Publisher Site

Abstract

Women's work relationships with other women in public relations management settings provide context for further developing Kennan and Hazleton's (2006) conception of internal public relations (IPR) theory. To date, undertheorized in the public relations literature are intra-management relationships, social capital-diversity links, and connections between practitioners’ day-do-day lives and organizational contexts. Interviewed were 42 senior-level female public relations managers (African American, Asian American, Caucasian, and Hispanic) whose experiences reveal outcomes of woman/woman dyad work relationships over the past 5 decades and ways these may impact IPR in feminized industries. Explication of IPR theory and suggestions for further development are offered.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 1, 2012

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