Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Meeting Them Where They Are: Marketing to International Student Populations in U.S. Academic Libraries

Meeting Them Where They Are: Marketing to International Student Populations in U.S. Academic... In this age of globalization, knowing users and meeting their information needs is increasingly becoming a challenge. There is a strong international student and faculty presence at many academic institutions. Information providers must adapt their marketing skills, print and online collections, services, and workforce in order to meet the information needs of such a clientele. Given this scenario, what role can librarians play in providing a learning environment that enables international students to realize their potential? How can librarians engage various student bodies to utilize information services for their academic needs? http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Technical Services Quarterly Taylor & Francis

Meeting Them Where They Are: Marketing to International Student Populations in U.S. Academic Libraries

Mundava, Maud C.; Gray, LaVerne
Technical Services Quarterly , Volume 25 (3): 14 – Sep 17, 2008
Download PDF
14 pages

Loading next page...
 
/lp/taylor-francis/meeting-them-where-they-are-marketing-to-international-student-Thx6YWum14

References (7)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1555-3337
eISSN
0731-7131
DOI
10.1080/07317130802128627
Publisher site
See Article on Publisher Site

Abstract

In this age of globalization, knowing users and meeting their information needs is increasingly becoming a challenge. There is a strong international student and faculty presence at many academic institutions. Information providers must adapt their marketing skills, print and online collections, services, and workforce in order to meet the information needs of such a clientele. Given this scenario, what role can librarians play in providing a learning environment that enables international students to realize their potential? How can librarians engage various student bodies to utilize information services for their academic needs?

Journal

Technical Services Quarterly – Taylor & Francis

Published: Sep 17, 2008

Keywords: Marketing; academic libraries; international students; outreach

There are no references for this article.